Summary:
As a result of the pandemic, businesses and consumers adapted to using various internet tools. The planning and creation of a marketing strategy is known as a "digital-first approach." Making customers feel satisfied, unique, and valued at every step of the customer service process is the goal of a digital-first approach. It diverges from the traditional strategy of prioritizing efficiency over customers.
Putting the customer first and at the heart of everything you do as a brand is known as customer centricity. A digital-first approach is one that puts the customer experience first, regardless of the marketing tactics used. In these unsettling times, be customer-centric and adopt a digital-first marketing approach in your organization.
Chapters:
- 00:00 — Empowering the Healthcare Industry: A Customer Centric Digital-first Approach
- 10:10 — Promotional Video: Emerge Online for your Business
- 10:55 — Testimonial Video: Auto X Tire and Service Center
- 13:01 — Testimonial Video: The Medical City Clark
- 17:19 — Promotional Video: Emerge Online for your Business
- 20:20 — Testimonial Video: Cindy’s Bakery & Restaurant
- 26:58 — Promotional Video: Emerge Online for your Business
- 31:58 — Introduction and agenda
- 34:36 — Main objective
- 35:30 — Who this webinar for?
- 36:14 — Introduction to Emerge’s Founder and CEO
- 36:19 — All about Emerge
- 36:55 — What is a Customer-Centric and Digital-First Approach?
- 38:54 — Digital-First Approach meaning
- 40:00 — What is a Customer Experience (CX)?
- 40:38 — How to design customer-centric and digital-first marketing initiatives?
- 40:45 — Step 1: Practice empathy based marketing
- 42:52 — Step 2: Making innovation work for healthcare consumers and patience
- 45:18 — Step 3: Enable omnichannel customer experiences
- 46:17 — Enable seamless, omnichannel customer experiences: Event 1
- 46:24 — Enable seamless, omnichannel customer experiences: Event 2
- 46:59 — Enable seamless, omnichannel customer experiences: Event 3
- 47:37 — Adopt a data-driven analytics in decision-making
- 49:30 — 4 ways on how to improve digital health experiences for healthcare consumers
- 49:44 — Consumer Analytics
- 50:29 — First way: Maximize the Use of Social Media
- 51:07 — How to maximize social media to improve your brand
- 53:14 — Second way: Listen to Your Patients Online
- 55:17 — Third way: Offer Online Scheduling
- 56:20 — Fourth way: Help Your Patients Make Better Decisions with SEM
- 57:53 — Conclusion
- 59:17 — Closing Remarks
What is Emerge Digital-first Approach?
Why Does Digital First Matter? Are you thinking about how you can improve your digital marketing performance? Watch our livestream event and join Richard Noromor, CEO and Founder, to learn more about our Customer Centric Digital-first Approach and what Emerge can do for your business.
Do you have a project in mind? Get a FREE consultation with us TODAY!
If you’re wondering:
- What is Emerge?
- Why Does Digital First Matter?
- Do you want to know what Emerge really does?
- How Can You Improve Your Digital Marketing Performance?
Like and follow us on our social media accounts to stay updated and join our future live stream events. For more inquiries and digital marketing solutions to help your business grow, get in touch with EMERGE today!
