Summary:

What can you expect with so many users of digital media nowadays? TikTok is finally becoming another platform that drives the audience's decision to purchase.

Chapters:

• 00:00 — TikTok Small Talks Part 3
• 00:04 — The Rise of Entertainment Marketing
• 1:47 — TikTok Entertainment Marketing opened a New Era of Advertising
• 2:51 — The TikTok community engages in a unique cycle
• 4:14 — How TikTok entertainment marketing improve brands performance?
• 7:08 — What is TikTok Shop?
• 8:17 — Who can use Tiktok Shop?
• 8:55 — Creating a TikTok shop is easy!
• 10:14 — Best Practices in Setting Your TikTok Shop
• 11:33 — How To Optimize your TikTok Shop

As engaging as it was, viewers find that this so-called “entertainment-first” platform can affect the audiences’ purchasing decisions. Apple Asana will bring you to the world of TikTok Shoppertainment, a strategic way of creating appeal to digital-native consumers driven by experiential engagement.